While visiting a website, several times you click on the ads that appear there. But, many of you may not know that with every click of yours, the owner of the website earns some amount of money. It is because those advertisements are showcased on the site through PPC campaign run either by white labelPPC service delivering firm or any individual digital marketer.
CPC can be briefed as the amount of cost that a publicist pays for every click received, to the proprietor of the website on which he or she displays his or her advertisements.
The basic difference between PPC and CPC
Pay per click can be depicted as the payment based on click through, while cost per click can be portrayed as the cost paid for every click in the PPC campaign. In the CPC method, an advertiser promotes his or her products and services on the publisher’s website.
So, when an advertiser needs to post his or her advertisement online, he or she should get in touch with firms offering PPC private label services for receiving the most affordable price for each price.
Major factors that may affect the cost per click
With the emergence of online marketing, everybody loves to pay a lesser cost for promoting the products and services and they try everything that can assist them with lowering the value that they have to pay to the distributors. For this, the advertisers approach PPC reseller professionalsas they know more factors which can affect the cost per clicks such as search engines, competition in the market and many more. Apart from these variable factors, some fixed and important factors are also available that can affect the CPC irrespective of the search engine and market condition, which are as follow:
#1 Relevant ads –
If someone runs over some advertisements that are irrelevant to him or her while going through some websites or social media platforms, it will obviously be skipped or blocked by the users. But, on locating some relevance in them, one can click on them and become their customer.
Therefore, every white label AdWords management expert offer a good amount of attention because they know that the relevance of advertisements can’t be ignored as it might end up with the increased traffic on the website. In short, relevant ads are considered quite essential for a good conversion rate for CPC.
#2 Click through rate –
CTR is characterised as the proportion of the number of visitors to the aggregate number of views. Seeing the improved CTR, Google would believe that the Ads are more applicable to clients since great CTR implies more clicks on the ads.
Once the CTR is enhanced, Google can change the Quality Score (QS) of the user. With these, the CPC could also be diminished in light of the fact that CPC is decided mostly by the ads positions and QS.
#3 Quality score –
QS is utilised by Google to rate the quality and importance of keywords as well as CPC promotions. On the basis of CPC ads performance, Google quality score chooses the amount advertiser needs to pay for each click.
Even professional and experienced PPC reseller agencies consider quality score as a very crucial element for the development of online business as a decent score encourages you with less expensive clicks and higher CTR. Both of these, at last, lead to betterment in the Ad Rank.
Cost per click is the cost an online advertiser pays to a publisher for each click on his or her ads posted on the latter website. CPC varies on different grounds such as search engine, market situation and so on. Besides these, as per several experienced and professional firms offering private label PPCservices, the Ad relevance, quality score and click through rate and other factors are considered to play an essential part in diminishing the cost that advertisers have to pay for each click.
Thus, the website with more relevant ads will prompt a higher CTR and relying on its Google quality score he or she pays may need to pay less which can result in greater profits on their investments.
Ajay Sharma is a contributing editor at TechWebSpace. Ajay writes about organic and paid online marketing topics including PPC AdWords, and also writes about connecting the dots between digital media and real-world user behaviour. He can be found on Twitter as @shandilyaajay.